Matt Koulas is a Senior SEO Analyst based in Boston, MA.

Matt graduated magna cum laude from Johnson & Wales University in 2008 with a degree in Web Management & E-Commerce. While in college Matt performed freelance work and spent a year and a half as a part-time intern with BuyerZone.com in their web development team. He has worked for an online lead generation company and also within a design group for a global public relations company in Cambridge, MA. In 2009 he transitioned from a web design and development focus to a search marketing and search optimization focus.

Matt is currently a Senior SEO Analyst with an industry leading online lead generation company. His primary roles at BuyerZone include managing the in-house link building campaign and managing the in-house link builder; managing the Local search initiative for the company; spear-heading conversion rate optimization (CRO) efforts on SEO landing pages; and building out and maintaining the department's daily and monthly reporting and trending projections. Additionally, Matt is in charge of managing the external SEO affiliate programs and exploring additional opportunities.

Matt keeps up to date with the industry by following key blogs within the industry, following industry thought leaders on twitter, attending the best SEO conferences offered each year, and continually testing, testing, testing!