Matt has worked in online marketing for over 4 years and has a background in web design and development. He pairs his technical knowledge with a creative approach to brand advocacy; solving content and marketing related issues.
Currently, Matt is a Senior SEO Specialist for Grasshopper, a company who provides a virtual phone system for small businesses and entrepreneurs. He is leading all internal SEO efforts and is overseeing a contracted SEO agency, a contracted PPC agency, and will get to tangle with other forms of online marketing as well. Additionally, he is hiring a content marketing specialist to help support the addition of amazing content to Grasshopper's site and provide resources that help business owners.
Prior to this role, Matt was a Senior SEO Analyst with an industry leading online lead generation company, BuyerZone. His primary roles at BuyerZone included managing the in-house link building campaign and managing the in-house link builder; managing the SEO strategy for a sister company and the two SEO Specialists working on that project; managing the Local search initiative for BuyerZone; spear-heading conversion rate optimization (CRO) efforts on SEO landing pages; building out and maintaining the department's daily and monthly reporting and trending projections.
Matt keeps up to date with the industry by following key blogs within the industry, following industry thought leaders on twitter, attending the best SEO conferences offered each year, and continually testing, testing, and testing!
How did it begin? Matt graduated magna cum laude from Johnson & Wales University in 2008 with a degree in Web Management & E-Commerce. While in college Matt performed freelance work and spent a year and a half as a part-time intern with BuyerZone (a lead generation company) in their web development team and also worked within a design group for a global public relations company in Cambridge, MA (PSG/Weber Shandwick). In 2009 he transitioned from a web design and development focus to a search marketing focus and has remained in that area.