Currently, Matt is the Senior SEO Specialist for Grasshopper, a company who provides a virtual phone system for small businesses and entrepreneurs. He leads all internal SEO efforts and oversees a contracted SEO agency, a contracted PPC agency, and tangos with other forms of online marketing as well, such as the Grasshopper newsletter, customer surveys, affiliates, and content projects. If it involves online marketing or organic search, Matt's involved in it. So far Matt has already nearly doubled SEO traffic and as a result increased conversions from organic search by 57%.
Prior to this role, Matt was a Senior SEO Specialist with an industry leading online lead generation company, BuyerZone. His primary roles at BuyerZone included managing the in-house link building campaign and managing the in-house link builder; managing the SEO strategy for a sister company and the two SEO Specialists working on that project; managing the Local search initiative for BuyerZone; spear-heading conversion rate optimization (CRO) efforts on SEO landing pages; building out and maintaining the department's daily and monthly reporting and trending projections.
Matt keeps up to date with the industry by following key blogs within the industry, following industry thought leaders on twitter, attending the best SEO conferences offered each year, and continually testing.
How did it begin? Matt graduated magna cum laude from Johnson & Wales University in 2008 with a degree in Web Management & E-Commerce. While in college Matt performed freelance work and spent a year and a half as a part-time intern with BuyerZone (a lead generation company) in their web development team and also worked within a design group for a global public relations company in Cambridge, MA (PSG/Weber Shandwick). In 2009 he transitioned from a web design and development focus to a search marketing focus and has remained in that area.